Sansom Consulting Website Design And Development Services

The practice of web design and development has been in existence since the dawn of the World Wide Web. Website design and development used to be a much more straightforward process, as the tools and technology available were less advanced. When comparing the initial website, established in 1991, to present-day websites, one can truly observe the drastic advancements made in website development. The work of creating and sustaining a website is now exponentially more intricate and requires a wide range of roles and competencies.



What is web design and development?

Creating websites involves two key areas of expertise: web design and web development. Web design focuses on the aesthetic elements and overall feel of a website, while web development focuses on functionality. Together, they form the umbrella term of web design and development, which encompasses the entire process of creating a website. Due to the lack of a clear distinction between the two roles, the terms are often interchanged. As web technologies become increasingly advanced, the associated job roles are also subject to further development.

Design vs. front-end development vs. back-end development

For the sake of clarity, website creation can be divided into two distinct areas: what the user sees and what they don’t. What the user sees takes place within their browser and involves design elements and front-end development.

Website design encompasses the visual elements that constitute the branding and usability of a website, including colors, layout, fonts, and imagery. The creation of these elements often involves the use of tools such as Photoshop, Illustrator, Fireworks, and Sketch.

Front-end development is the use of coding languages such as HTML, CSS, and Javascript to implement a design. These languages are essential to enable users to interact with interactive elements, including buttons, images, text, contact forms, and navigation menus. Moreover, these are essential for the creation of responsive and adaptive designs. Some designers specialize in coding, while others focus on front-end design.

The back-end development behind the scenes of a website is critical for the organization and storage of data collected via the front end. When a user performs an action such as making a purchase or submitting a form, the action taken by the user is performed on the front end of the website, and the information is then stored on a server in a database.



A website operates as desired due to its front and back-end components communicating with one another. A back-end developer is responsible for keeping applications, databases, and servers running smoothly, leveraging programming languages such as Ruby, PHP, .Net, and Python as well as frameworks like Ruby on Rails and Code Igniter.

The Need for Website Design And Development Services

Having an effective and professional web presence is now a necessity for companies of all sizes in today’s digital world. Website design and development services provide companies the opportunity to create a website with a classic design, a user-friendly layout, and the capability to be accessed from anywhere anytime. An effective web presence supported by dedicated customer service can empower organizations to expand their operations online and expand their customer base.



Web designers strive to continually provide effective solutions for their users. Websites should enable visitors to navigate and interact with ease. Frustration can lead to disinterest and disinclination to revisit the website. That is why the aim of each web design element is to ensure the website is user-friendly, so as to create a sense of familiarity and encourage frequent visits and interactions.


The layout is the design and composition of a website, including the header, navigation menu, footer, content, and graphics, which can greatly influence the user experience. For example, a photography website might emphasize larger, high-resolution images to draw attention while an editorial site can use text and letter spacing to create a positive impression.

Visual hierarchy:

Organizing a website’s design with a visual hierarchy is essential for a user’s experience. By utilizing size, color, spacing, and other aesthetic elements, a website can create a structure that allows viewers to quickly and easily find the information they need. This strategic approach to design helps create an exceptional user experience.


Navigation allows users to find their desired information quickly and easily by using navigational tools such as site structure, menus, and search bars. An effective navigation system makes the user experience more enjoyable and efficient.


The use of color provides a website with personality, making it more memorable and guiding user action. The color palette selected may be based on the company’s existing identity or the content of the website (such as the green tones used on the plant’s website). The consistency of the chosen colors creates a sense of structure and coherence.


Graphics such as logos, icons, and images are an important part of website design, as they shape the visual impact a user gets when viewing the site. Graphics should be appropriate to the website’s color palette, layout, and content in order to create an aesthetically pleasing experience.


Website loading speed plays an important role in a user’s first impression; if a website takes too long to load, users are likely to become disinterested and navigate away.


The usability of a website depends on its level of accessibility. Ensuring that accessibility is a priority will ensure that all users are able to fully utilize the features and functions of a website equally.

The Importance Of A Website For Your Business

Having an online presence is critical for any business, regardless of size. Through a website, businesses can showcase their products and services, deliver content and information, reach out to potential customers, and establish trust and credibility among consumers. Investing in a robust online presence is key to success. Investing in a robust online presence is key to keeping up with the ever-evolving market.



Businesses must recognize the relevance of web development services to remain competitive in the modern digital landscape. Investing in a professional website not only improves the customer experience but also helps organizations to establish a considerable brand identity.

An optimized website is integral for businesses to foster relationships with their consumers, enabling them to quickly respond to inquiries. Furthermore, such a website is an essential factor for business success as it facilitates a direct connection with customers.

The Best Website Solutions for Your Business

Easy Navigation

Sansom Consulting strives to ensure a seamless user experience. Our websites are crafted with the intention of providing intuitive navigation, allowing visitors to quickly find the information they need. We prioritize convenience and delivering a high-quality experience with no frustration.

Inspiring Visualization

Our experienced designers utilize the latest technologies to craft visually appealing visuals to bring your website’s content to life. Moreover, the final product will be optimized across all platforms, guaranteeing users a flawless experience regardless of their device.

Encourages Consistent Practices

Sansom Consulting is committed to delivering superior results, and to this end, the organization encourages employees to adhere to consistent practices. The development team has implemented a series of protocols that prioritize professionalism and maximize efficiency. These measures are specifically tailored to coding and design.

High SEO Perks

Our web designs are optimized to ensure maximum visibility on search engines. This allows your content to be easily discovered by users searching for related topics, resulting in increased organic traffic to your website.



Our web designs are optimized to ensure maximum visibility on search engines. This allows your content to be easily discovered by users searching for related topics, resulting in increased organic traffic to your website. Our team of web developers utilizes their expertise and knowledge to craft sophisticated user experiences, providing simple navigation and intuitive design within each web page. We understand that online visibility is essential, and our developers strive to maximize the potential of every website. Our websites are designed to leverage the most up-to-date optimization techniques and standards, guaranteeing maximum visibility and thus increasing worldwide awareness of your business.

Efficient Customer Service For Your Website Design And Development Needs

Sansom Consulting provides superior customer service for website design and development needs. We understand the importance of your website to your business and are committed to providing you with satisfactory results. At Sansom Consulting, we specialize in providing an extensive range of services, such as WordPress design and development, website speed optimization, WordPress theme customization, and much more. All our services are tailored to meet the unique needs of our clients. We strive to ensure that each individual requirement is met to guarantee maximum satisfaction.

Website Speed Optimization

We possess the expertise to enhance your website’s speed and efficiency. Our strategies will produce a significant improvement in performance and decrease loading time, allowing you to have a prominent online presence on search engines. Our team is experienced in modern web development techniques, including Accelerated Mobile Pages (AMP) for mobile devices, caching plugins, minification of HTML/CSS/JS files, GZIP compression utilities, Content Delivery Networks (CDNs), and browser-side performance enhancements such as JavaScript bundling, DNS reconnecting techniques, and much more. With these strategies, you can rest assured that speed optimization work will be up-to-date with the latest standards and best practices.



WordPress Theme Customization

Our WordPress Theme Customization service offers the most comprehensive customization solution on the market, allowing you to effectively customize your website to reflect your brand image and make it stand out from the competition. With our wide selection of design options, you are sure to find the perfect match for your website. Our experienced design and development teams can help you customize any existing website with a wide range of visual enhancements, functionalities, plugins, and more. Our professionals will collaborate with you to gain an understanding of the desired results, and then use their expertise to bring your vision to life. We specialize in ensuring that the fonts, colors, backgrounds, and layouts of your website are coherent with your brand identity, taking care of all the particulars for you.

WordPress Design and Development

Our expert developers provide WordPress Design and Development services tailored to meet each client’s individual needs. From a visually appealing logo to an SEO-friendly interface with all the necessary functionality, we ensure that all projects start with an in-depth consultation process so that we understand your business’s needs and objectives clearly to guarantee the best possible outcome. At Sansom Consulting, we recognize the significance of having an online presence that accurately reflects the company brand while providing an optimal user experience on both desktop and mobile devices. Consequently, we strive to ensure that each project is completed with the utmost quality and performance, providing comprehensive support along the way to ensure client satisfaction.



Website Maintenance

Our team of experts provides comprehensive website maintenance services, allowing you to guarantee your online presence is always accurate and error-free. Our specialists can identify potential problems swiftly, apply necessary software updates, troubleshoot and rectify errors, upgrade plugins, monitor web analytics, and more. Our website maintenance service guarantees the optimum functioning of all links on your webpage, with a timely resolution for broken links. Regular maintenance tasks, such as regular backups, and regular monitoring of site performance, are included to ensure optimal results.

Website Redesign

At Sansom Consulting, we specialize in providing comprehensive website redesign services. From complete redesigns to aesthetic refreshes, our technical and creative expertise allows us to create customized solutions that ensure your website is successful. With our technical and creative capabilities, you can trust us to give your website a fresh, updated look. Our website redesign service completely transforms the code and visuals of your website. We craft a new, rebranded visual identity with new modules and functions tailored to your individual needs and expectations.