B2B lead generation as a service is the delivery of lead generation services by experts specialized in sales and marketing activities that can generate leads. Outsourcing B2B lead generation can save a company’s time on a number of activities involved in the sales process. As the competition grows, the need to gain market share becomes more important. To become a top brand or service provider is not an easy task. A well known business generating leads requires cold call prospects, nurturing relationships, keeping up with social media and developing a great website. In this focusing on different B2B lead generation strategies will generate the most opportunities for your business so that you can grow.