Local SEO is a search engine optimization strategy to help your business be more visible in local-intent based google search results. Any business, having a physical location or that serves a particular geographic area can benefit from local SEO. This service is all about providing necessary information to Google or other search engines that matches your local business to people searching for the products or services you are offering, at the exact moment they are searching for it. In the traditional google search algorithm, localized content and local link popularity are important factors.
Therefore it is important to build local landing pages for each of your locations especially when you are a multiple location business. In these landing pages the name of your business, its details like address and phone number. In building these pages you should optimize their title tags, meta description and follow SEO best practices. It should be an important consideration of your content marketing and link building strategy.