Sansom Consulting PPC SERVICES | Tried Tested & Affordable

What are ppc services?

Pay-per-click (PPC) is a digital advertising model where the advertiser pays a small fee every time one of their ads is clicked. This is a great way to get targeted traffic to a website, landing page, or app. When used correctly, PPC can be an effective and economical way to drive quality traffic.

PPC ads come in a variety of shapes and sizes and can contain text, images, videos, or a combination of the three. Advertisers can employ Pay-Per-Click (PPC) campaigns to target potential customers through search engines, websites, social media platforms, and other outlets. Of the various forms of PPC, search engine advertising is particularly beneficial as it allows them to place ads within a search engine’s sponsored results when a related product or service is searched for.



How does PPC advertising function?

The overall procedure for PPC advertising is as follows although it can look different on each platform:

  • Depending on your goal, pick the appropriate campaign type.
  • Fine-tune your target and settings (audiences, devices, locations, schedule, etc.).
  • Outline your budget proposal and bidding plan.
  • Put your desired URL now (landing page).
  • Create your advertisement.
  • Once the advertisement has been prepared, an algorithm will take into consideration your budget, bid, campaign specifications, as well as the effectiveness and relevance of the ad to decide where and when it will be displayed, as well as what cost-per-click rate will be applied.

Since all PPC advertising platforms want to maintain user satisfaction, they reward advertisers who produce relevant, efficient pay-per-click campaigns by providing them with higher ad positions and reduced prices. Therefore, you must understand the proper techniques to optimize your PPC revenues.

What Different types of PPC Ads Are There?

Understanding the various PPC marketing campaigns that can help you establish your online presence and market your products to the right audience.

Different pay-per-click ad formats are listed below:

Google Ads

Search advertising is the most popular type of paid search marketing. Prospects who are already searching online for your industry or brand offers, see your search advertisements. These PPC ads are suitable for one-time campaign promotions or short-term sales. Our pay-per-click advertising company advises businesses that are looking to get solid, high-quality leads from potential customers to use google ads.

Display Ads

Display advertising targets users who visited websites with related businesses, display advertising is displayed on Google’s partner websites. Display advertising makes the most of images and text to grab online consumers’ attention and encourage them to act. Display advertising is something that our pay-per-click agency suggests to businesses with prolonged sales cycles and niche or expensive customers.



Social ads

Social media paid to advertise is the fastest-growing PPC ads type that is displayed on social media sites like Facebook, LinkedIn, and Twitter. They have been designed to connect with prospects based on, among other criteria, their networks, interests, and hobbies. Social media advertising is appropriate for brands with a robust social media following and a targeted audience.

Remarketing Ads

One of the finest strategies to multiply your sales and reach clients that convert well is through remarketing. Remarketing campaign encourages website visitors to return and convert when reminded. Remarketing is generally less expensive than search advertising due to decreased competition and highly targeted customer segments. Our PPC marketing agency uses intelligent PPC ad types and extensions to successfully complete your PPC campaign.

Google Shopping Ads

Google Shopping ads are suitable for websites with a lot of products. Users can examine the products and pricing on Google SERP before they ever click on any website, that appears in a carousel above or next to the primary Google search results. This means that your target clients have already started to look at all of the available products on Google Shopping advertisements, and hence every click you spend has a better probability of converting. Google Shopping ads are suggested for eCommerce companies looking to connect with clients who have a clear intention to buy,

Streaming Ads

In-stream ads are also known as YouTube ads, These are the PPC advertisements that can be seen on YouTube videos, search results, and video partners on the Display Network. YouTube ads give your brand a unique and memorable appearance. Facebook just introduced in-stream adverts, which let businesses put commercials at the most effective spots and genuine intervals in video content.

Gmail Sponsored Promotions (GSP)

Direct response leads can be generated efficiently using Gmail-sponsored campaigns. GSP allows you to directly contact prospect leads’ email inboxes. GSP advertisements, as opposed to YouTube ads, provide a click-to-call feature that enables prospects to call you directly and convert at any stage of your sales funnel. Your GSP is configured by our PPC agency to enhance targeting potential and produce high-quality clicks.



Local Services Ads

This Pay-per-lead advertising is used for local service adverts. This means that you do not have to pay for clicks that do not result in leads. Only a limited number of sectors, such as HVAC businesses, electricians, plumbers, and locksmiths, can benefit from local services advertising. In order to increase the visibility of local service providers among their target markets, our PPC company works with them in partnership.

Amazon PPC Ads

Amazon advertising is becoming more and more popular in the online world. By placing sponsored advertising on the platform’s strategic locations, Amazon PPC ads enable Amazon sellers to increase store traffic, increase sales, and build brand recognition. Sansom Consulting’s PPC professionals organize your Amazon PPC campaigns to maximize your profit margin by utilizing their technical experience and market knowledge.

What is Google Ads?

Google Ads is the most widely employed PPC advertising platform globally that enables businesses to create advertisements to be displayed on Google’s search engine and other Google properties.

When a search query is entered, Google examines the available ads for selection and displays the most relevant results on the page. The selected ads are determined by a variety of factors, including the relevance of the keyword, the strength of the bid, and the success of the ad campaign.

What PPC in Google Ads means?

Advertisers carefully select terms that align with their ad campaigns and place bids on each of these terms when creating the advertisement. Therefore, if you bid on the term “pet adoption,” you are notifying Google of your intent to have your ad displayed for searches involving pet adoption.



Google utilizes a set of algorithms and an auction-style process to determine which advertisements display for each search query. If your ad is chosen for the auction, you will initially receive a Quality Score, which is determined by the relevance of the keyword to your ad. how likely it is that it will be clicked and the quality of your landing page.

Google filters through the available ads and selects a set of those to display on the search engine results page when a query is entered.

Ad Rank is calculated by multiplying a user’s Quality Score with their maximum bid. The ads with the highest Ad Rank ratings are the ones that appear in the results. This allows successful advertisers to reach potential customers for an appropriate price. Ultimately, it’s a form of cost-effective marketing.

We Support You in Make More Money Online and Improve Your Quality Score

Sansom Consulting Internet Marketing Agency specializes in creating effective PPC campaigns that increase website traffic while reducing PPC management costs. We design the campaign structure, select the appropriate metrics, and determine your SEM objectives.

By leveraging our pay-per-click advertising agency, your SEO and online marketing efforts will be greatly enhanced. Our pay-per-click management firm offers cost-effective solutions that will maximize the benefit of integrating PPC into your campaigns. Partner with us and experience the difference.

Why PPC Marketing Is Effective For Your Business

PPC marketing is a highly efficient tool for businesses wanting to improve their conversion rates and maximize returns on their investments. By leveraging data-driven PPC management services, you can effectively connect with your target audience and drive revenue growth.



The following are the main advantages of using PPC advertising services:

1. It is an inexpensive method of advertising

PPC is one of the most economical methods of business promotion. You might wonder why. Here is a summary.

When you place an advertisement in a newspaper, on television, or on a billboard, you are charged for the space that it takes up. A two-inch square in a neighborhood magazine or newspaper will cost you nearly an arm and a leg, and billboard expenses can reach several thousand dollars.

PPC uses the same strategy as a newspaper or magazine advertisement, with the exception that your ad appears in search results. Many people are led to believe that you must pay for that space in search engine results because of this, however, one of the major advantages of PPC is that you don’t!

You only pay Google for your ad when someone clicks on it, as opposed to for the space that it occupies on results pages.

Because you only pay Google when there is a real chance of making a sale, PPC costs are incredibly affordable as a result. Because PPC ads are so precisely targeted, people who click on them are frequently prepared to make a purchase, which is why we say they have great potential for a sale.

2. It generates quick results

The time it takes to deliver results is a great argument in favor of using a PPC campaign.

It’s possible to see greater traffic to your website within the first week of beginning your PPC campaign because advertisements begin to appear for your targeted keywords as soon as you place a bid on them and have a solid quality score.

Other long-term techniques, such as SEO (search engine optimization) or email marketing, may not yield results for several months, although the results are incredible and well worth the wait.

PPC is the technique for you if you’re searching for one that produces results quickly, however. Just be sure to regularly evaluate your PPC campaign to make sure it is operating as intended. Check out our foolproof PPC auditing guide as well.

3. Results are simple to follow

One of the most crucial aspects of any marketing is monitoring the results. You won’t be able to identify the components of your campaign that are succeeding and failing unless you can dig into the analytics of your campaign.

It will be clear which campaign elements you need to change in order to get better results if you can simply track the campaign’s results.

A/B tests, for instance, are an excellent method to monitor how users respond to your advertisements. Simply select the variable you want to test and create two identical ads with the exception of that variable.

You can quickly monitor analytics with A/B testing to determine which ad is working better, and the results can help you fine-tune your ad to make sure it receives as many clicks as possible.

In general Google Ads can be used to track the performance of your ads in terms of clicks, conversions, and other metrics. This can help you gauge whether your target audience is engaging with your advertisement, if you need to adjust your targeting, or if you need to make any modifications.

The ability to track results is crucial, and PPC campaigns make it simple to do so.



4. It is highly targeted

PPC is only one of several marketing strategies that let you use targeting to connect with your most qualified clients. PPC is perhaps one of the most precisely targeted marketing tactics out now. You can target a certain audience with your ads and provide them with content that is most valuable to them. Below are a few ways Google Ads offers you audience targeting:

Demographic audience targeting is one of the finest ways to target your customers because it enables you to show adverts depending on a user’s location, gender, and even the type of device they use to search.

In-market: One of the best strategies for audience targeting is in-market targeting. Being able to reach customers who are most interested in your items gives you an advantage over your competitors. Visitors who have already made a purchase from your website or users who really are interested in what you sell may view your advertisements.

Custom intent: You can select words, phrases, and keywords that strongly correspond to people who are most likely to make a purchase on your website when you set a custom intent audience within Google Ads. You can even add URLs to websites, YouTube videos, and more to further refine your targeting.

Remarketing: One of the best PPC techniques available, remarketing lets you essentially display your advertisements to consumers who have already clicked on them. Remarketing advertisements are really helpful since they keep your brand and items in the minds of customers, especially those who were almost ready to buy earlier.

Similar audiences: Targeting similar audiences to those you target with your remarketing campaign will help you take your PPC campaign to the next level. If, for instance, the majority of your remarketing list consists of women in their 30s with the intention of buying skin-softening lotion, you might also offer this advertisement to other women in this age group, regardless of whether they have searched for your product. When you target in this way, the advertisement is triggered by their shared interests and demographic.

Content keywords: By include targeted keywords in your ad’s content, you can ensure that consumers who look for those terms will see your ad. The benefit of using keywords for targeting is that you may modify them to match the time of year, a special occasion, etc. You can manually choose the terms you employ to focus on a particular demographic or search intent.

5. It encourages customers, making conversions simple.

PPC advertisements are similar to offering your customers a simple option to buy one of your products. This is due to the fact that a person is presented with a landing page after clicking on one of your adverts.

An element that convinces visitors to take the next step in the purchasing process, such as giving you their email address or even making a purchase, is included on a landing page.

A page featuring a contact form, a quote form, or even a page where a user may simply click “buy now” are some examples of landing pages.

No matter how it is set up, your landing page will be the first place a user goes after clicking on your ad. This presents the great opportunity to give your audience a direct way to buy your goods.

6. It boosts income

PPC advertisements can enhance your revenue since they drive more qualified traffic to your website. This enables you to quickly notice a significant rise in revenue for your company.

The advertisements are live, which means that anyone who searches for the term you want to target can see them, as soon as you win a bid for one in your domain. PPC advertisements make sure that you occupy a prominent place at the top of a results page, which increases traffic to your website.

Why should you hire a PPC management agency?

PPC involves a continuous process in order to achieve the optimum results; it is not only a “set it and forget it” technique that gets momentum over time.

It seems to be unlikely that you have time to manage a PPC campaign if you’re a business owner who spends their time writing checks, ordering products, and managing a company.

Agencies can help in this case. One of the best business decisions you can make is to hire a PPC agency to manage your campaign as you probably won’t have the time to devote to properly maintaining your PPC campaign.



See a few more advantages of working with a PPC services company below.

Need not put someone to extensive PPC training.

It can be challenging to learn PPC and how it functions, and the various marketing methods for your campaign to be effective when you’ve never done it before, especially if you’re a business owner. Another choice is to educate a team member in all things PPC, but if you don’t want to lose a worker, this isn’t the ideal course of action.By hiring a PPC management company, you can leave it to the experts rather than having to learn or train someone in PPC.

Your time is saved.

You save a lot more time by working with a PPC management business. It takes time to become an expert, and if you or one of your staff plan to do it, it will consume a significant amount of time. Also, you must continuously have to monitor your PPC campaign; otherwise, it’s likely that you won’t get any results. It might be challenging to check in on a campaign every day while operating a business, so why not employ someone to handle it for you?

You successfully achieve your goals.

An agency will realize your need to generate PPC advertising, target particular keywords, target particular demographics, and launch a remarketing campaign.

You may get just what you need in terms of a PPC campaign from a PPC services company, and they’ll make sure you get results.

They are professionals.

PPC management firm professionals are experts in their fields.

They have thousands of hours of training, and they are truly experts in all aspects of a PPC campaign. Why play about with a strategy that can effortlessly increase the success of your company? Engage a professional to accomplish the task for you!

PPC Agency That Produces Successful Results

Our PPC management company has been offering full-service pay-per-click solutions to a variety of businesses that enhance market success. Our PPC advertising agency employs the use of data and analytics to help you reach your marketing goals and expand your campaign. Our experienced PPC professionals can design, manage and optimize your PPC campaigns, as well as perform keyword research. Contact us today to discuss how our PPC services can benefit you.

Pay-Per-Click Marketing Services

Keyword Research and analysis

Our PPC advertising agency can help you reach your marketing goals and elevate your campaign. Our experienced professionals have the data and analytic expertise to develop effective PPC strategies and manage pay-per-click campaigns. Our team is also ready to provide keyword research services. Contact us now to start leveraging the power of PPC advertising.

Optimizing Landing Page Conversion

With the help of our pay-per-click marketing company, you may improve the quality and quantity of your leads. Our PPC agency employs an effective combination of SEO and PPC best practices to create compelling headlines, strategically utilize impactful keywords, develop intriguing content, and add succinct calls-to-action to your landing pages. This allows us to drive internet users to take the desired action.

PPC Management

Drive rapid, qualified traffic to your landing pages with our pay-per-click agency while avoiding the effort and stress. From keyword research and analysis to channel planning and PPC campaign launch to monitoring and pay-per-click ad A/B testing, everything is handled by our pay-per-click consulting company. With our PPC agency, you may get conversion-driven advertising that is affordable.

Paid Search Advertising

Hire our PPC agency and we’ll put your brand at the top of search results. The paid search experts at Sansom Consulting will build PPC bidding tactics, find high-value keywords, improve your ad targeting strategies, and monitor your ROI. We can improve your Quality Score, CTR, and impression share through our PPC marketing strategies.

Ads A/B Split Testing

Our pay-per-click management company establishes campaign comparisons to measure the success of your ads. We run experiments with assorted page configurations, including images, headlines, and CTAs, to identify the most effective pay-per-click ad version. The split-test outcomes help our PPC agency optimize your future sponsored search ads and improve your PPC performance as a whole.

Conversion Rate Optimization (CRO)

Utilizing conversion rate optimization (CRO), you may draw in your target audience at the right time and on the appropriate platform, and funnel them down the sales funnel.Our PPC agency can help increase your profits without increasing your ad spend by creating compelling PPC advertising, testing your landing page designs, and creating user-friendly lead collection forms. Get in touch today and experience the benefits of improved Quality Score and conversion rate.

Google Ads Management

Maximize visibility and online sales by leveraging search engines to engage with target customers. Sansom Consulting’s PPC specialists conduct comprehensive PPC reviews to guarantee that your products and services are reaching the right audiences.To increase interaction rates, we optimize your PPC advertising for each platform and use site link extensions.

Social Media Advertising

Invest in pay-per-click marketing services to boost brand awareness, cut marketing expenses, and keep prospects in mind. Our pay-per-click specialists will determine the ideal target audience, study their online activities, and employ visuals, videos, and texts to boost customer numbers and strengthen your brand presence.

Remarketing Campaigns

Our PPC management company can ensure cost-efficient targeting of specific visitor groups. Our experts will identify your most successful campaigns, devise remarketing advertisements for important customers, and direct attention to site visitors who have already shown an intent to purchase. In order to conserve marketing resources and prevent over-exposure of your PPC ads, we have established optimal frequency caps for your remarketing campaigns.

PPC on Amazon

You can maximize your Amazon earnings margin by utilizing Amazon product advertisements and engaging video ads. Our Amazon advertising management system can help you reach potential customers, maximize sales, and gain the highest return on investment. Our PPC marketing firm makes the most of keyword match types and negative keywords organizes your Amazon PPC campaigns by product category and modifies your ad budget in accordance with the performance of your ads.

YouTube Ads

Using a more focused YouTube video marketing strategy you can create memorable YouTube commercials and interact with potential customers. Our PPC management team assesses various YouTube targeting strategies, designs video remarketing campaigns, and incorporates unexpected elements into your in-stream ads. We produce YouTube advertisements that tell your distinct story and connect with your target market.

The Benefits of Sansom Consulting’s PPC Services Over the Competitors

Utilize Our Technical Knowledge to Expand Your Customer base. As a reputable pay-per-click company, Sansom Consulting Internet Marketing Agency is dedicated to your success. With each pay-per-click campaign, we manage with our years of experience, skill, and industry knowledge. Trust us to put all of our efforts into enhancing your online performance, from PPC audit and account setup to advertisements management and campaign monitoring. Engaging our pay-per-click marketing services equips you with the evaluations of our experienced paid search experts regarding your key performance indicators, account structure, remarketing plans and analytics. We are a comprehensive Multi-Location PPC Company that prioritizes customer satisfaction Our team provides custom-made campaign reports that feature data on your Google Analytics results, keyword positioning, and overall campaign productivity. Our dedicated pay-per-click advertising agency Experts become your outsourced online marketing department.

FAQs about Pay Per Click

What is PPC?

PPC is an abbreviation of pay-per-click. It’s a digital marketing strategy that buys website traffic for you. Every time one of your ads is clicked on by a user, you, the advertiser, are charged a tiny fee. PPC advertising is the most used type on search engines. PPC ad models are now available on many other platforms, including social media powerhouse Facebook. Your organization may benefit from a digital, website, and social media advertising. Pay-Per-Click (PPC) campaigns may include visuals, text, and/or video.

What are PPC services?

For a set price, PPC management services provide professional management of your PPC strategy and campaigns. This management may include creating a plan, managing bids, writing ad text, and other elements.

What do PPC services include?

Deliverables for PPC services vary depending on the provider and the chosen plan. Most of the time, PPC management services will involve keyword targeting, bid management, routine reporting, and advertising on Google and Bing.

What are the prices for PPC services?

Small- to medium-sized enterprises will typically spend between $9000 and $10,000 per month on PPC. Ad expenditures and the price of management services are included in the costs. Although they may also charge a flat price, agencies frequently bill for PPC campaign management services as a percentage of ad expenditure.

How to budget a PPC campaign?

Your PPC costs are based on your bid, your targeting, and the quality of your ads. Your bid is the amount of money you are willing to pay out whenever a user clicks on your advertisement. You can end up paying less than your bid amount, but never more, in an ad auction where the highest bidder wins. Google keeps an eye on the quality of your ads as well. Since Google will rank your ad higher than those of competitors who run low-quality advertisements, you may often retain lower expenses if your ad quality is good. Knowing these elements will help you set your PPC budget.