Table of Contents

7 Best Ways By Running Facebook Ads eCommerce Sales Boost

Running ads on Facebook for your eCommerce business can be tough. A lot of eCommerce store owners forget to think about how and why they want to run Facebook ads in the first place.

A good Facebook advertising strategy that produces sales should take into account the typical Facebook user’s mindset, with each ad campaign designed to appeal to specific audiences and objectives.

A successful eCommerce marketing strategy should include a mix of various campaign types to reach potential shoppers and customers at different touch points throughout their customer journey right from the beginning to the end.



This article will provide an overview of how to run Facebook ads for eCommerce businesses. By following the tips outlined in this post, you can create successful Facebook ads that will help promote your eCommerce business. There are seven expert tips that every successful marketer needs to know in order to run effective Facebook Ads for eCommerce and boost ROAS, conversions, and sales. 

7 Ways By Running Facebook Ads eCommerce Sales Boost


1. Find Audience based on Niche

Most people use Facebook for the purpose of socializing and connecting with others. Only a small minority visit Facebook with the intention of making purchases. Therefore, if you want to sell products through this platform, you need to put your ads in front of people who are more likely to be interested in buying them.

If you are targeting an audience who are not looking to make a purchase, you may not see the results you desire. This could make it more difficult to increase eCommerce sales and conversions. This is where Facebook’s targeting of ads comes in very handy.

If you have an idea of who your target audience is, you can use Facebook’s targeting feature to reach them more effectively.  You can target your audience based on locations, demographics, and interests. For your local eCommerce business.



If you are targeting men’s apparel for instance, you can exclude women from your target audience. Using Facebook targeting features you can also target men living in a particular geographical area. This is essential if you want your eCommerce business to be successful.

2. Create brand advocates to promote your brand

As a business owner, it’s important to create brand advocates. Brand advocates are people who will talk positively about your brand to their friends and family. If you have a great product, your existing customers can become brand advocates. They’ll be more likely to share positive things about your brand if they’re satisfied with your products. To create more brand advocates, you need to focus on providing an excellent customer experience.

You can get testimonials of your happy customers and use them to increase your eCommerce sales. By posting these testimonials on your Facebook page and running ads on them  you have a better chance of people believing in your brand.

Another way to further improve the effectiveness of this strategy is to partner with an influencer. Influencers are social media users with a large, engaged following in a specific niche. Their followers trust their opinions and look to them for advice on topics related to their interests. By aligning your brand with an influencer, you can trigger their influence and reach a larger audience.

Once you partner with influencers in your niche and ask them to post reviews about your products on their Facebook pages; and when the influencers followers see them using your product, it may prompt them to purchase your product as well. After this, by using Facebook ads, you can promote such posts and present them in front of even more people.



You can use Facebook’s Branded Content tool to run ads on influencers’ content, and track the post’s performance to optimize your strategy. To find reliable influencers, try using platforms like Grin.

3. Repurposing the old content

Repurposing or revitalizing your older content is an excellent way to generate new content for your Facebook ads. So if you want to target a new audience, consider using your old content as an ad.  For this you can use some older content that received a great deal of engagement, you have to just recycle it.


If you have concern that simply reposting it may be ineffective, just be assured that there are many benefits to doing so. A post that did well in the past could perform even better as an advertisement. By repurposing your content, you can make the most of your content creation efforts and increase eCommerce sales.

4. Reducing the abandoned carts

Reducing abandoned carts is essential for boosting your conversion rate. Smart Insights reports that out of every 100 customers, only 3-4 make a purchase, while 15 add products to their cart. Though this conversion rate is decent, there is still room for improvement. To reduce the number of abandoned carts, consider the following:




Many people start the purchase process but don’t complete it. A little push may be all that’s needed to get them to convert. Facebook ads can be quite effective at reducing the number of abandoned carts. Facebook ads can be effective in converting people who have abandoned their carts, especially

if you customize the ads and offer discounts. These customization and discount offers can be based on how recently the people have interacted with your brand. Increasing the discount percentage can lure those people back who haven’t interacted with your brand for a while.

5. Remarketing

Remarketing can be an effective strategy to increase the number of visitors who convert into customers. By targeting people who have already shown an interest in your product, you can remind them of your brand and encourage them to make a purchase.




Remarketing can be useful in increasing conversion rates, by specifically targeting those who have viewed your product but not made a purchase. By offering a discount or other incentive, you can encourage these prospects to take the next step and make a purchase.

Remarketing campaigns should be run at the beginning of the month or on Fridays to take advantage of when people are typically paid and may be more inclined to make a purchase.

6. Upselling to your existing customers

If you want to increase your eCommerce sales, upselling to your existing customers is a great way to do it. Upselling refers to the practice of selling additional products or services to your existing customers. You can segment your audiences in a unique way.

If a person has purchased products X and Y from you but not Z, you can target these customers for Z. By targeting customers who have already purchased from you, you can increase your chances of making a sale and boosting your revenue.

This person has already formed an opinion about your brand and has shown trust in you. These sales are therefore usually easier, and you can easily convince them when you advertise to them.  In such cases, you can get a good ROI from your advertising spend. If you have a brand that is established and has a good reputation, then you can really capitalize on that and get a lot of sales from repeat customers.




If you’re starting an eCommerce business from scratch, you can’t take advantage of upselling in advertising. This is because you need a lot of purchase data from previous customers to create custom audiences.

7. Make new customers using look alike audience

You can use your customer lists to create lookalike audiences on Facebook, which can help increase eCommerce sales. Lookalike audiences consist of people who have similar characteristics to your customers.

If you have a large customer base, it will be beneficial in creating a large lookalike audience. The more data you have on your customers, the more accurately you will be able to create your lookalike audience.

To create an effective lookalike audience, you should make sure your customer list is as comprehensive and accurate as possible. Include your brand advocates and repeat customers to make your list more effective.




If your content has been successful with your customers, there is a good chance that it will be successful with your lookalike audience as well. You can first showcase your content to your lookalike audience, and then use remarketing to send them to your product pages to make a purchase.

Why Facebook ads

If you’re new to digital marketing, you may not be aware that you should be advertising on Facebook. What started out as a social network for close friends and family has now morphed into a platform that has changed how we perceive media, marketing, and technology.

 As Facebook continues to grow in popularity, more and more businesses are relying on it for advertising. Despite the various scandals and controversies that Facebook has been involved in, users haven’t changed their behavior, suggesting that the platform is here to stay.




Advertising on Facebook can be a great way to reach out to potential customers. Let’s take a look at some of the features that make it a great platform for advertising.

Benefits of Facebook advertising

Facebook advertising allows businesses to connect with active users in an effective way. With over 1.96 billion daily active users, Facebook is one of the largest social media networks. This provides businesses with a unique opportunity to reach their target audience through advertising.

 Since acquiring Instagram in 2012, your Facebook ads have been seen by an even wider range of users, reaching different demographics. The Instagram updates mostly focus on Instagram’s shopping tabs. Combination of the two platforms allows for greater reach and engagement with potential customers.




If you’re unsure about investing in Facebook ads, trust the marketers who continue to invest in them.

Highly customizable nature of ads as well as audiences

The highly customizable nature of Facebook ads and audiences allows you to create campaigns that are tailored to your specific needs and target audience. With the vast amount of users on Facebook, you have the potential to reach a large number of people with your ads.

The targeting options on this platform are highly customizable, allowing you to reach custom audiences based on factors such as age, location, hobbies, and interests. This makes it easier to reach your potential buyers.

Facebook Ads offer a great deal of flexibility when it comes to the types of ads you can create. With ads also being shown on Instagram and Facebook’s display network, you have much more scope and flexibility when creating ads that accurately reflect your business.




The ability to customize Facebook Ads makes it easier to experiment with different ad formats and placements. This enables you to discover the most effective combinations that resonate with your target audience.

You can test different tactics to see what works best for your business. For example, you can compare the effectiveness of video versus still images, or observe that; is your target audience is more likely to convert through different placements, such as Facebook’s newsfeed or Instagram Stories.

Finding the right approach takes some time and experimentation, but it’s worth it to ensure that your marketing efforts are as effective as possible.

What aspects of your Facebook advertising campaigns would you like to customize? 

Some potential factors to consider include: 

Customizing for campaign

  • The campaign’s overall goals (e.g. increased traffic, engagement, brand awareness, conversions, etc.) 
  • How your budget is being allocated and optimized 
  • The optimization strategy you’re employing (e.g. impressions, clicks, reach, website visits, etc.)

Customizing for audience

What are some things you can customize your audience for in your Facebook advertisement campaigns? 

Their Location (Country, City, Region) 

Their Age 

Their Gender 

Their Language 

Their Interests

Customizing for creativity

The creativity for your ads, including images, videos, and text –

The placement of your ads, including on Facebook, Instagram, and the Display network 

The format of your ads, including single image ads, video ads, and carousel ads –

The media for your ads, including different variations of your images and videos

 The texts for your ads, including titles, and call-to-actions Landing page

Ad campaigns can be quickly set up and deliver fast results.

The Facebook Business Manager tool can be challenging to master, but the initial set-up is easy and publishing your first ad is straightforward. Once you get the hang of it, you’ll be able to take advantage of its full potential.

Ad campaigns easy to set up with fast results

The large reach of active users and flexible ads on Facebook provide fast results. In a study, 57% of consumers said that social media influences their shopping. 44% out of those 57% said that Facebook was the most influential of all social media platforms. Therefore, using Facebook for your business is a great way to reach a wide audience quickly and efficiently.

According to a study conducted by Wordstream, the average conversion rate for Facebook ads across all industries is 9.21%. However conversion rates vary significantly by industry.


Compared to other advertising channels, Facebook is quite budget-friendly. For example, radio, billboards, newsletters, and TV can easily rack up thousands of dollars in ad spend in an attempt to reach potential customers. Facebook provides a more cost-effective option for businesses to connect with consumers.



With Facebook, you can launch a campaign for as little as $10 and reach 1,000 people on the same day. The best part is that you can target a specific audience, so even if you have a small business, you can reach your target market with Facebook ads.

Custom call-to-actions with Facebook ads

Adding a CTA to your Facebook page and ads can significantly increase your click-through rate. A CTA button provides direct instructions and encourages your potential customers to take the action of signing up, booking, buying, or watching a video, that you want them to take. This can be an effective way to boost your business.




Since having clear and visible call-to-actions can make a significant difference in the performance of your ads, Facebook has included a variety of different CTAs, some of which include the following:

  • Book now
  • Contact Us
  • Download
  • Get Offer
  • Get Quote
  • Get Showtimes
  • Listen Now
  • Get Access
  • Request Time
  • See Menu
  • Shop Now
  • Sign Up
  • Subscribe
  • Watch More
  • Send WhatsApp Message
  • Learn more

Easy to track and measure

Any marketer’s fundamental question is, how much value do I get for my money? One of the biggest advantages of advertising on Facebook and its network is the ease of tracking and measuring the results.

Facebook Ads performance can be easily tracked by installing a Facebook pixel on your website. This pixel tracks conversions, measures the success of your ads, and allows you to create custom audiences for future ads. This data allows you to make informed decisions about your ad spend, and optimize your campaigns for maximum ROI.

What is Facebook Pixel?

Facebook pixel is an important tool for measuring and optimizing your ad campaigns. It allows you to create audiences based on the user profiles of your website visitors, which can be extremely useful for targeting your ads more effectively.




How does Facebook Pixel operate? 

Once installed, the Facebook Pixel will launch on your website. You can then create custom events to track key interactions that take place on your site. This data can be used to better understand the effectiveness of your website and marketing campaigns.

This tool can be used to identify individuals who view your product pages but never make a purchase, allowing you to target ads specifically to this group.

What should you track and measure in your website’s analytics?

There are a few key areas you should focus on when it comes to your website’s analytics. First, you’ll want to track your website visitors and their behavior. This will give you insights into how well your website is performing in terms of conversion events.

Next, you’ll want to focus on your ad campaign performance. This will help you determine whether or not your marketing goals are being met. Be sure to measure key metrics such as click-through rate, conversion rate, and cost per lead.




If you’re running a brand awareness campaign, you’re probably most concerned with reach (how many people have seen your ad) and impressions (how many times your ad has been shown).

Cost-per-click (CPC) and click-through-rate (CTR) are metrics that you should pay more attention to when your goal is to drive as much website traffic to your site as possible. These metrics tell you how well your ads resonate with your selected audience.

When you are interested in maximizing your return on investment, metrics such as cost-per-result and conversion rate become relevant. Return on ad spend ROAS provides a clear picture of how effective your Facebook ads are in generating direct sales.

Facebook Ads helps grow your audience

Facebook ad campaigns can not only boost your website traffic and lead generation efforts, it helps grow your audience by indirectly increasing the number of followers of your Facebook page.The more followers you have on Facebook, the more visibility you will get to your organic posts. Paid campaigns are one way to take advantage of organic Facebook marketing, but there are other ways to benefit from this strategy as well.




Facebook Ads help retarget your most potential customers

Retargeting your most potential customers through Facebook advertising can significantly increase your conversions. By showing ads to users who have already expressed interest in your product or service, you are more likely to convert them into paying customers.

The Facebook Ads Manager makes retargeting your website visitors and business page followers much easier, and you can even create lookalike audiences based on their demographics. If you want to retarget these users on Facebook, you’ll need to install the pixel.





The platforms Facebook and Instagram are popular among users for communication and seeking inspiration. Due to the amount of time users spend on these platforms, they are beneficial for marketing B2C businesses.

Rental businesses provide the equipment necessary for unforgettable experiences. Whether it is the ski set for perfect curves in the Alps, the surfboard for catching her first wave or the DSLR camera for capturing special moments, rental businesses have what you need.

Whatever your industry is, your business has an inspiring story to share that can bring a positive change to people’s lives. Facebook’s advertising platform will help you reach an interested audience and make a difference.

What is Facebook Ads Manager

Facebook’s advertising platform is massive, with millions and millions of users worldwide. Facebook advertising offers businesses the opportunity to reach potential customers through a variety of channels, including display ads, carousel ads, and video ads. If you’re just getting started with Facebook advertising, setting up and optimizing your audience is an essential step in maximizing your advertising results.

Facebook has officially integrated its paid-for advertising platform, Facebook Business Manager, with its free ads manager, Facebook ads manager. Facebook Advertising Manager (FAM) is a tool that helps advertisers create, schedule, optimize, report, and measure Facebook ads, including Sponsored Stories, TrueView video, and Dynamic Product Ads. This integration makes it easy for anyone to create Facebook ads and promote their page, website or app in just a few easy steps.




Get started with Facebook Ad Manager today. Once you have your Facebook Ad Manager account created, you can use Ad Manager to create and manage ads and campaigns. You can use Ad Manager to reach your customers, generate leads, and maximize your customer base from Facebook. 


(1) Describe and use components of an audience definition.

(2) Describe and use components of an ad set. 

(3) Describe and use components of an ad.

To set up and manage an audience in FAM, follow these steps.

There are two methods for creating a new campaign using Facebook Ads Manager: guided creation and quick creation. You can switch between the two by clicking the “Switch to Guided Creation” or “Switch to Quick Creation” buttons.

The Facebook Ads Manager tool allows you to select which devices to display your ads on (desktop, mobile or both), as well as where on the page to include ads (News Feed, Right-Hand Column). You can also upload contact lists for custom targeting, locate people similar to your target audiences and use A/B testing to optimize your ad campaigns.

What is Quick Creation? 

Quick creation is a tool that allows you to create and manage your Facebook ads in one window.

What is guided creation? 

Guided creation is a step-by-step guide that helps beginners create new Facebook ad campaigns from scratch. By following these steps, you can create an effective ad campaign that will reach your target audience.

Step 1 Choose the marketing objective that will best help you achieve your business or revenue goals.

 When looking to increase the number of users who see your ad, “Reach” under the “Awareness” heading should be chosen. The “Campaign Name” should be as specific as possible, this is especially important if multiple campaigns are running simultaneously.




Step 2 Setting up your ad account

 In the next window, please provide the required information to set up your ad account. This includes your country, currency and time zone. Please choose your currency and time zone carefully, as you will not be able to change these settings again unless you create a new ad account.

You will need to provide Facebook with your billing and time zone information so that they can properly track and record data for your ad account. If you wish, you may click on the “Show Advanced Options” button to name your ad account.

Step 3 choosing between the options to create one ad set or several ad set

You can create a new ad set by clicking the “Create New Ad Set” tab, or you can create multiple ad sets by clicking the “Create Multiple Ad Sets” tab. Ad sets let you choose various sets that can differ between audience, locations and more.

Step 4 Selecting the Facebook Page for the Ad Set From Drop-Down Menu

Select the Facebook page for your ad set from the drop-down menu. If you don’t see the page you want, click the “+” button to create a new page.

Step 5 Determining the Details for Your Audience like Locations & Demographics

To create a custom audience for improved targeting, first create lists of visitors, leads, or customers. Then add other audience info, including location, age range, gender, and languages. Finally, include detailed targeting to match the audience with the desired demographic, interest, or behaviors. To do this, next to “Connections,” select the appropriate option. This will allow you to reach those who have fulfilled a specific action of liking your page or meeting your targeting criteria.

Step 6 Choosing Ad Placements

When creating an ad campaign on Facebook, you have the option to choose which placements your ad will appear on. These placements include Facebook, Instagram, Audience Network and Messenger. You can either choose to leave some placements out with the “Edit Placements” option, or pick “Automatic Placements” to automatically optimize ad displays.




Step 7 Choose your optimization and delivery options 

Choose your optimization and delivery options carefully, as they will determine how often your ad appears and how much you will pay for each impression. “Reach” and “impressions” are both important metrics to consider, so choose a strategy that fits your budget and desired outcome.

Step 8 Set a Budget and the Start Date for Appearing of Ads

 Lastly, select how much of your ad budget would you like to allocate to your ad sets? How much is your total budget? When would you like to start a schedule of sets?

The advantages of using Facebook Ads Manager include:

  • The ability to bulk edit ads or campaigns (calls-to-action, bids, budgets, audiences, etc.), Manage campaigns across Facebook, Instagram and Audience Network, and include variations in audiences, locations and more. 
  • The built-in analysis tool called Ads Reporting can also be used to further understand the results of campaigns. 
  • You can set your campaigns and ad sets to suit your budget with Facebook Ads Manager.



Do Facebook ads work for eCommerce?

Facebook ads is a powerful tool for eCommerce companies. Once you install the pixel, understand the best audiences to target, and create ads that resonate with those audiences, you’ll be well on your way to scaling profitability. Add automation on top of that and you’ll be able to take your business to new heights.

Which Facebook ad is best for sales?

The carousel ad is the best Facebook ad format for product positioning via remarketing in your sales funnel. The carousel ad is an excellent way to position your product through remarketing on Facebook. Carousel ads are more interactive than single image or video ads, and typically create more engagement and longer viewing times.

Why should e-commerce use more Facebook ads?

Facebook ads are more affordable than most other advertising sources. The targeting options are more precise, allowing you to target previous customers, website visitors, and specific demographics. There are a number of ways you can increase your audience’s engagement with your brand, create awareness, and attribute conversions in the future.

How successful are Facebook ads?

Since its inception, Facebook has seen incredible growth, transforming from a simple online platform for Ivy League students into a worldwide phenomenon that has a major impact on the daily lives of almost everyone in the country.

The driving force behind this amazing expansion has been advertising. In 2016, the social network saw advertising revenues of almost $27 billion, up from $764 million in 2009. This represents an increase of over 3,400% in less than a decade.

Do Facebook ads still work 2022?

 There is no limit to your success on Facebook Ads once you have connected with the right audience. Do not be discouraged by rumors that Facebook Ads are no longer relevant; now is the best time to invest. Marketers are fearful of two things as we move into 2022: artificial intelligence making their jobs obsolete and the rising cost of digital advertising.

According to AdEspresso, average cost per click for Facebook ads rose by 17% from 2020 to 2021. This is a trend that is likely to continue, putting pressure on marketing budgets and ROI.


There is no one-size-fits-all solution to increasing eCommerce sales. You need to employ a variety of methods and optimize them based on your results. Adhering to your strategy and being consistent will yield better results over time. Facebook analytics is a valuable tool to monitor the performance of your ads.