How Email Marketing Rapidly Grows Your Business

At Sansom Consulting, we take care of your email marketing for you. We take control of your campaigns and guarantee your email content is engaging, driving more users to visit your site and ultimately purchase your products and services. Our email marketing management services include the creation and customization of content. We help you choose the campaign package that fits your business needs and goals best.

5 Reasons Why Email Marketing Benefits Your Business

When you choose Sansom Consulting for email marketing services, you are taking advantage of one of the most powerful and effective digital marketing channels. Being one of the most cost-effective and beneficial digital marketing strategies available, email marketing allows you to connect with your audience, remind them of events your company is hosting, share special offers, and more.

According to recent studies, it is a fact that 89% of Americans check their email at least once a day. Therefore when you adopt an email marketing campaign, you are meeting your audience where in their inboxes where they are already looking.

And you already know how much website traffic is important because the more people that visit your website, the more your brand awareness will increase, and the more it is likely that you are to make conversions.

Email Marketing Encourage Customers to Visit your Store

Sending segmented email blasts to your subscribers can be a great way to promote in-store events and attract customers to your physical storefront. Not only will it offer an opportunity to interact with customers in a more personal manner and but also increase the likelihood of them making a purchase.

Email Marketing encourages your subscribers to visit your website

With targetted email messages you make it easy for subscribers to navigate from the email to your website, by making use of buttons and links throughout your emails, this will help to direct more website traffic from your email campaign as well.

Appeal to your subscribers by personalizing emails

Email is a great place to show your subscribers how much they are important to you. You can do this through personalization. Marketers have noted that personalizing target content leads to increased customer engagement; this is not surprising because considering that personalized emails draw on an individual’s prior activities, such as pages they have viewed or products they have purchased when constructing the message.

When customizing an email, using the recipient’s name in the message or subject line is an effective way to make the recipient feel that the email is tailored to them. This can help to increase the chances of the message being opened.

You have the capability to customize the email content to each individual based on their website searches, products in their cart, and previous purchases. You can recommend analogous items, serve as a reminder about products left in the cart, or simply let them be aware of your offerings.

Email marketing offers the highest ROI of any other digital strategy

ROI is extremely important in businesses with full-form ‘return on investment”, it basically tells us how much profit you make for every dollar you spend on advertising, marketing, materials, or other expenses. The ROI of email marketing is 4400%, which means that for every $1 you spend on your email marketing campaign, you will essentially make $44 in profit. With this incredible ROI, you should surely adopt an email marketing campaign for your business.

Email marketing drives conversions

If you are looking for a digital strategy that drives more conversions, email marketing is one of the best to choose from. Email marketing along with search engine marketing and social media marketing drives more conversions than any other channel. Conversions are the final goal of every campaign that makes your business money, and conversions are one of the metrics that help you figure out the health and well-being of your business. Without conversions, your business won’t be able to stay afloat. If you are looking to add an extra boost to your sales numbers, email marketing is a great way to do so.

Why should you hire an agency for email marketing management?

When deciding whether to hire or not an email marketing management agency, you must consider a few things. When looking to keep your email marketing in-house, the most important thing to consider is whether or not anyone in your team has experience in the field of email marketing. For the best possible campaign that is both beneficial and effective, it is essential that you must have an expert working on your campaign to handle everything from the automation to the content to the personalization, and other aspects that go into email marketing. If you make anyone responsible for the job, you may not get the same results that are expected from an agency.

When you don’t have anyone on your team and you want to hire an in-house freelancer, this may spend you a lot of unnecessary budgets. You will have to pay them a salary and also you will have to provide them with all the resources necessary to create the best possible email marketing campaign for your business.

Many small business owners do their bookkeeping, payroll, content creation, etc all in-house. But if you are planning to do your email marketing in-house by learning it yourself, it is important to ask yourself the question that whether you have enough time to manage a campaign or Do you have time to reach out to potential customers? Or Do you have time to stay in touch with current customers These are all important and valid questions to consider?

If you find that the answers to these questions are “no,” then it is time to start looking for an email marketing management agency that fits your needs.

To enhance visibility and maximize customer engagement, email marketing is the best powerful tool. With email marketing you stay top of the mind of your current and potential customers with knowledge of their interests and engagement. Are customers responding positively to the subject lines you craft? Are they taking action by clicking the buttons in the emails? What kind of products are they purchasing?

As you progress, you will gain the capability to create the ideal target persona and refine your targeting further. Do not be concerned if this all seems too much to handle; we are here to support you.

At Sansom Consulting, we take pride in providing exceptional email marketing management services that are tailored to meet the needs of our clients. We believe that each of our customers should be treated like family and their objectives are our objectives. Our team of experts is committed to creating a personalized campaign that is designed to drive the desired results for your business.

We specialize in designing and delivering email marketing solutions tailored to the needs of your business. Our prices are clear, so you know exactly what you are paying for and what you can expect in return. We strive to achieve optimal results and ensure seamless performance.

They do everything for you

When you hire an email marketing management agency comprised of experts, you will never have to worry about your email marketing campaigns. They will take care of everything for you. They offer the best solutions for your perfect email campaign. They typically offer content, email design, automated delivery, and more. The experts in the agency spend their entire day talking with clients, learning new techniques, and keeping themselves aware of the industry.

They offer different kinds of email campaigns

There are many different kinds of email campaigns. Each one of them is good for a different situation and a different target audience. Most email marketing agencies offer numerous options. Two of the most common types of email campaigns are:

Segmented Email Campaigns

Segmentation in email campaigns means sending different emails to different segments of your email list. This means a batch of emails to subscribers that have shopped with you before and a batch to those that have not. Batches can go to recipients in different time zones, or to recipients that take interest in different departments of your store.

Drip Email campaigns

Drip email campaigns comprise of those emails that work as a way to nurture leads until they eventually convert. Each email is sent at an appropriate time during the marketing cycle and its content is built to encourage subscribers to convert at each stage of the marketing funnel.

Email marketing management agencies provide analytics for your emails

Analytics are extremely important when you want to improve your email’s content, design, or approach consistently. Email marketers give you information such as the open rate of an email, does a user clicked a link in the email, and other valuable information that helps you to decide to alter your strategy so that it can work to the best of its ability.

Why to choose Sansom Consulting as your email marketing management agency?

Our unique features that make us stand out from other email marketing management service providers include:

Transparent Pricing

At our company, we understand the necessity of transparent pricing. It is our belief that budget plays a key role in finding the right service provider. By providing our clients with a clear outline of the services and their cost, we can ensure our customers can make an informed decision when choosing an email marketing agency. Our commitment to transparency ensures that our clients are informed of our pricing structure, allowing them to accurately calculate their budget.

Email Testing

To guarantee the highest level of engagement, open rate, and maximum conversion potential from our emails, we test them thoroughly prior to sending them out to your subscribers. This process ensures that we have formatted your email correctly and in a manner that will be well-received.

Copywriting

With Sansom Consulting as your email marketing service provide you don’t have to fret over writing your own emails! We are here to take the stress away by providing custom copywriting for your emails. This means that all you need to do is sit back and see the conversions come in.

Create and implement landing pages

Upon clicking a button in an email, subscribers are directed to a landing page. This page may showcase a particular product offered or provide more concise information about your services. The intention of the landing page is to facilitate conversion, so it is essential to ensure it is engaging and impactful.At Sansom Consulting, we design and implement your landing pages for you, to get the job done.

Split Testing your subject lines

We are committed to optimizing the performance of your emails. To guarantee you the best results, we run tests on various aspects of your emails, with open rate being a significantly important factor, particularly with regards to the influence of the subject line. We will conduct an A/B test on your subject line to determine the best performing option with the highest open rate.

Manage your campaigns

When you partner with Sansom Consulting for your email marketing campaign, you can rest assured that it is in experienced and capable hands. We provide complimentary online campaign project management with every package, so you can devote your time and energy to other aspects of your business. We also provide partially managed campaigns, if this is your preferred option. For these campaigns, copywriting will be provided by you.

FAQ’s about email marketing

What is email marketing?

Email marketing is a form of direct advertising that utilizes emails to send out promotional messages. However, when implemented effectively, it can be a powerful tool for building brand loyalty.

Through the use of email marketing, businesses can maintain contact with customers who are invested in their brand. While sales are an important component, email marketing also serves other purposes, such as providing educational resources, raising brand awareness, and, most significantly, fostering a connection between the company and the customer.

Email marketing is an effective way of communicating with potential and existing customers, allowing organizations to send customized messages to the right people at the right time. This helps to optimize marketing endeavors, ultimately leading to the achievement of business or non-profit objectives.

What is the advantage of email marketing?

Email marketing continues to be an effective and efficient form of marketing. With the highest return on investment of any marketing strategy, email marketing offers organizations a cost-effective solution to reach customers and donors in a place they regularly visit their inbox. This provides businesses with a multitude of opportunities to engage with a vast audience.

What are the different types of emails?

As an organization, you should be aware of the different types of email marketing campaigns available for you to use. In addition to traditional newsletters and sales promotions, you should consider utilizing the following campaigns:

  • Welcome Emails
  • Newsletter emails
  • Promotional emails
  • Lead nurturing emails
  • Email Invitations and Surveys
  • Transactional emails (for eCommerce, password resets, and subscription changes)
  • Milestone emails (automated birthday and anniversary emails)

What are the best practices of email marketing?

When it comes to effective email marketing, it is important to select a reliable email provider and design a well-branded, mobile-friendly template that prominently features your logo and company colors. Develop segmented lists to ensure your campaigns are tailored to the right audiences.

Having laid a solid foundation now is the ideal time to develop your automated welcome email sequence and begin to build a list of email contacts based on permission.

As you progress beyond the welcome emails, ensure that your content is compelling and encourages users to take action, ensure your headlines are carefully crafted with the intention of obtaining maximum engagement and assess your campaign performance to analyze what is successful and what needs improvement.

When you follow these best practices for email marketing, it will give you the best opportunity for a successful email marketing campaign.

What is the average cost of hiring an email marketing agency?

Typically, an email marketing agency’s pricing ranges from $300 to $500 per month as a base rate, with additional tiers that increase depending on the monthly email volume or size of the contact list. For larger businesses, costs could range from $2,000 to $12,000 per month. By leveraging an email service provider, however, your business can optimize email marketing, and take advantage of additional features such as automated emails, at a much more cost-effective rate.