Content marketing uses stories and information sharing to increase brand awareness. “Content” can include blog posts, white papers and ebooks, digital video, podcasts, and much more. Content is targeted to provide value to the consumer, not just advertise the brand or an effort to make a sale. Content marketing is focused upon building a sustainable, trusting relationship with the customers.
This can potentially lead to many sales over time. Content marketing is a long term strategy and the content marketers build up a library of content (text, video, podcasts etc.) that will continue to bring users to the site via search engines. This content library helps promote knowledge of your brand and increase your your profile as a resource as a resource for information.Content marketing works in symbiosis with other types of digital marketing as for example, as it incorporates SEO search terms into website content and the content created can be posted on social media channels and in email marketing publications.
Your content marketing analytics can tell about your customers that what type of content makes them stay on site for a longer time and what makes them lose interest and navigate away.